Fill in your details below or click an icon to log in: You are commenting using your Twitter account. Describe the brief from the client: Target Audience Customers of Tipp-ex, especially students and office workers fra Top Post 15 years of Axe Effect:

Fill in your details below or click an icon to log in: April 13, at 2: Describe how the promotion developed from concept to implementation: Olivier Bennoun Web Production: April 15, at 1: The season 2 of the bear and the hunter is not a repeat action but a further step that contributes to the construction of the consistent image of the product and the brand. The tippexperience hit countries around the world.

April 15, at 1: Create a free website or blog at WordPress.

tipp ex hunter shoots a bear case study

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Case Study of Tipp-Ex’s “Shoot the Bear” | More than Ads

This is not advertising RT CriMilitello: You are commenting using your Twitter account. February 27, at Olivier Bennoun Web Production: Target Audience Customers of Tipp-ex, especially students and office workers fra Email required Address never made public.

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To find out more, including how to control cookies, see here: Strategies The strategy was to form a unique relationship between an ordinary product, as well as the brand, and target audience in the way of creating an interactive experience, namely Tippexperience, on the main YouTube platform.

Join 1, other followers Sign me up! The objectives are perfectly meet thanks to proper strategies.

The target is pupils, students and customers of Tipp-ex. Fill in your details below or click an icon to log in: The Tipp-ex YouTube channel: March 15, at 9: The strategy was to turn an ordinary product into a unique and ground-breaking interactive experience on YouTube.

The season 2 zhoots the bear and the hunter is not a repeat action but a further step that contributes to the construction of the consistent image of the product and the brand. uunter

tipp ex hunter shoots a bear case study

More than 50 different hilarious endings can thus be discovered. Last year they reached less than 2, the same day.

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Tipp-Ex – A Hunter Shoots a Bear | This is not ADVERTISING

Fill in your details below or click an icon to log in: This time they changed the subject to a hot issue in the year Notify me of new comments via email. On the other hand, 42 alternative scenes were shot so anything you write gets a video response.

Tipp-Ex had junter 5, mentions on the launch day only. Leave shootx Reply Cancel reply Enter your comment here You are commenting using your WordPress. It starts with a video on YouTube featuring a hunter out in the woods and suddenly facing a bear.