The iPhone can also make the horn beep, helping to locate the car. It encouraged Zipsters to talk about their Ziptrips i. Zipcar is an automated car rental system in which cars are held communally and hired by the hour or day if required. Zipcar is a capital-intensive business with low profit margins. Rates vary by area, time of day, day of the week and the make and model of the vehicle.

For that reason, when it came to building the Reality Center, Lear put a premium on creating an environment that would foster collaboration. In November , for example, Rothkop traveled to a Volvo design center in Sweden and used the Net to work with colleagues at the Reality Center back in Southfield. What other types of competitive advantages might Lear executives seek from IS in general? Indeed there were already three north American competitors by Session 8 – Zipcar.

Each vehicle has a home location, to which it must be returned, and these locations are shown on the Zipcar website. The customer could check all rental records and print receipts from the online reservation system. Instead, the Lear team chose a simpler design for its virtual reality room, one that has a flatter screen and a more open space.

For complaints, use another form. Real costs emerged as the company got going.

case study 2-2 zipcar

This business zipcaar provided unique advantages over traditional car rentals. You can add this document to your study collection s Sign in Available only to authorized users. Case Study 75 The company operated with a very small staff compared to traditional rental agencies. What network effects are part of the strategy of Zipcar? Make a reservation at the Zipcar website or with the iPhone application.


Worse yet, only studt or two people at a time can sit in the cave—a situation that has dismal implications for collaboration. Fill up if the gas gets low, for free using the special charge card in the car.

It was used to monitor car security, fulfill reservations, record hourly usage, and maintain mileage information.

case study 2-2 zipcar

Zipcar changed the rules of the rental car industry by bringing the new Web 2. The Zipcar rates also included the cost of gas and insurance, as well as reserved parking spots at some locations. Your e-mail Input it if you want to receive answer. Zipcar also created and installed a GPS-enabled wireless device in each car, which allowed members to find and reserve a zipcr vehicle using a cell phone.

case 2.2 zipcar

Pass caase Zipcard over the car’s reader on the windshield or press a button on the iPhone application. It includes extensive 3, references, plus text, tables and illustrations you can copy, and is formatted to provide comfortable sequential reading on screens as small as 7 inches.

Their proprietary IT platform carried information flow between customers, vehicles, and the company. Zipcars are cleaned and washed weekly by the company.


Zipcar is an automated car rental system in which cars are held communally and hired by the hour or day if required. Additionally, the company used social networking technologies to develop an online community of Zipcar members—Zipsters.

The car is unlocked and starter keys inside are enabled. How do they add value? It encouraged Zipsters to talk zipcarr their Ziptrips i.

Zipcar Case Study

Importance of real data in planning. Journeys in King Lear. Sources and Further Reading Need the references and resources for further study? Zipcar seemed to challenge the American dream of car ownership, and capital was difficult to raise, even though the concept of car share was slowly catching on in Europe. What is the strategic advantage afforded to Lear from virtual reality?

So Lear drew back from the notion of combining jobs. Scott Griffith took over inand adopted a more aggressive and systematic policy by: Com Zipcar was founded in by Antje Danielson and Robin Chase, and by December offered over 8, zipccar tomembers in urban areas cas 28 north American states and provinces.

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