Compare Plentitude product line with our major competitors. The lack of success in the U. The company started in selling hair-color product and soon ventured into other cleaning and beauty products. As an extension of set of beauty care products under plenitude revitalift series, awareness to consumer on the benefits of revitalift-eye product should be made known publically. You are commenting using your Google account. Fill in your details below or click an icon to log in: Plentitude product line is too huge.

In the process of creating a coherent marketing strategy for the plenitude line, pricing is also critical. You are commenting using your WordPress. This site uses cookies. Leave a Reply Cancel reply Enter your comment here Exaggerates Plentitude in the Packing. Apparently this is not the actual Plenitude brand image of what we want. Change the image of Plentitude in the mass market.

Introduction of Current Situation As you may aware, Plentitude sales grew well through and we hit a four-year sales plateau dtudy that. Another feature of the industry which is pertinent to describe is the industry point of view regarding the products which they sell.

Review current pricing strategy. The product maybe introduced at lower price compared to other product line as part of product extension of Revitalift.

loreal case study plenitude

Each segment was further categorised according to criteria such as skin type and time of usage. Compare Plentitude product line with our major competitors. This scenario decreases the dependency of the portfolio on one product while reinforcing the strength of the master brand based on the innovation of the product groups.

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You are commenting using your Google account. Review current pricing strategy. Goldman Sachs Case Stu Fill in your details below or click an icon to log in: Lorea, the context studt both countries a reciprocal relationship exists between indigenous brands and their sense of tradition and established position which has been facilitated by a generation-based system wherein family and peer groups play a huge role in marketing the products.

Here are our recommendations: To give a brief overview of the company, it was founded inin Clichy, France, by the chemist Eugene Schueller to provide advanced hair care products for customers of French hairdressers. Apparently, this has been less successful in the US than in France. By earlythe line had extended to 19 separate products. Plentitude product line is too huge. You are commenting using your WordPress. Another important element of the overall French marketing strategy was plenityde incremental basis with which each product was launched and advertised.

L’Oreal of Paris: Bringing ‘Class to Mass’ with Plenitude

Plentitude product line is too huge. However, the overwhelming feeling that some consumers experienced in the buying process suggests that a slightly modified approach to the packaging of the Plenitude range is required. The lack of success of Plenitude in the U. Appendix – Exhibit 1 gives the Dollar Shares in We would like to introduce advertising focus on Magazine and TV program which basically target on young people. To find out more, including how to control cookies, see here: They like packaging too, it has an expensive look.

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Introduction of Current Situation As you may aware, Plentitude sales grew well through and we hit a four-year sales plateau after that.

L’Oréal of Paris: Bringing “Class to Mass” with Plénitude by Irene Galletti on Prezi

Sales were doubled compare with but we spend in Advertising and profit still in negative. Setup trial campaign in Supermarket periodically.

Apparently this is not the actual Plenitude brand image of what we want. However, such an approach would undoubtedly add to the confusion that current shoppers experience during an encounter with the Plenitude range. Plentitude product line is too huge.

loreal case study plenitude

Leave a Reply Cancel reply Enter your comment here We plan to have trial event at Mega supermarket every 6 month. As lesson learnt during introducing the daily moisturizer that was sold at the premium price, introduction of revitalift-eye at discounted price can be best approach for Loreal.

People have high motivation to try it with department store quality in mass outlets. However, the overwhelming feeling that some consumers experienced in the buying process suggests that a slightly modified approach to the packaging of the Plenitude range is required.

loreal case study plenitude